Periodontal (gum) disease is the number one disuse among dogs and cats, effecting 80% of dogs and 70% of cats over the age of three. Fresh Breath Clean Teeth Gel works fast and naturally to help reduce plaque and tartar on dogs and cats with no toothbrush required. A proprietary blend of natural, holistic ingredients produce a healthy oral environment by using nature's tooth brush (the tongue) to spread our gel 360 digress around their teeth. It then helps fight the germs and bacteria that cause bad breath, plaque and gingivitis. Clean teeth. Fresh Breath. No Brushing.